Primary marketing and conversational use.
Human Systems
The living identity, assets, and usage guidance for Merv Technologies.
01 · Foundation
Brand foundation
Technology, made human.
Merv Technologies builds products that remove complexity and help people do their best work.
Human Systems pairs human warmth with technical precision: confident without swagger, clear without becoming cold, and distinctive without decoration for its own sake. European-rooted and internationally relevant.
02 · Names
Naming architecture
Formal, legal, investor, partnership, and recruitment contexts.
Domain and compact digital applications.
03 · Language
Core messaging
04 · Marks
Logo system
Use the supplied assets. Preserve their proportions and keep clear space of at least half the symbol width around every full lockup. The symbol remains usable at 16px with simplified stroke rendering, never changed geometry.
Keep Clear space, contrast, supplied color, and the asymmetric corner.
Avoid Stretching, rotating, effects, weak contrast, or rebuilt wordmarks.
05 · Palette
Color
Deep teal carries text. Teal leads graphic moments. Coral is a concise signal, never the whole story.
Teal#46B9AC
Coral#B94653
Mint#F3FBF9
Deep teal#173B37
Slate#5C7773
White#FFFFFF
Dark teal#102F2C
Border#CFE2DF
06 · Type
Typography
Useful technology should feel clear.
Headlines, short emphasis, and identity moments.Write for a capable person who wants to move forward. Keep every explanation direct, natural, and precise.
Paragraphs, controls, labels, data, and endorsement copy.07 · Signature
Signature shape and motion
Crop generously and keep the shape secondary to content. Motion stays slow and quiet: a 12-second morph, static when reduced motion is preferred.
No orbit line
Do not draw perimeter decoration around the symbol or shape.
No circling dot
Do not add particles, nodes, or looping objects.
08 · Portfolio
Product endorsement
The product identity leads. Place the endorsement once, quietly, at no less than 180 pixels wide.
Independent product identityProduct name
09 · Voice
Voice
Lead with what changes for the reader.
Use concrete verbs and language people actually use.
Explain technical ideas plainly, without hype or jargon.
Keep sentences concise without losing clarity or humanity.
10 · Assets
Downloads
Canonical files only. Download from here rather than recreating or exporting new masters.
